Running an MSP is no easy task—especially when it comes to marketing your services. Maybe you’ve struggled with getting the right leads, explaining your value, or making your services resonate with the right businesses. If you’re feeling stuck, frustrated, or unsure about how to position your MSP to the market, you’re not alone. Many MSPs face similar challenges before they reach out to a marketing agency like ours to help them grow.
The key to effective MSP marketing is understanding the feelings, questions, and concerns your prospects have before they search for your services. Knowing what goes through their minds helps you craft the right messaging and strategy to reach them at the right moment.
In this blog, we’ll dig into the common feelings and thoughts that business owners and decision-makers have before they even know they need MSP services—and how we, as a marketing agency, can help you tap into these insights to grow your business.
“Why isn’t our IT working as it should?”
Frustration: Constant IT Disruptions
Many business owners feel overwhelmed by frequent IT disruptions. They experience downtime, slow systems, or network issues that interrupt their business operations. These constant disruptions lead to frustration, as they see the impact on productivity and profitability. They may have tried fixing these problems themselves or relied on in-house staff, but the issues continue to persist.
At this point, they might not know that Managed IT Services could solve these problems, and they likely aren’t actively searching for an MSP. Instead, they’re frustrated and confused, not fully understanding how to fix these recurring issues.
What They’re Thinking:
• “Why do our systems keep going down?”
• “There has to be a better way to manage our technology, right?”
• “We’re losing too much time and money because of IT issues.”
How We Help:
At Lead Masters, we know how to position your MSP as the solution to these frustrations. We craft marketing campaigns that address the pain points businesses face with unreliable IT systems. By showing prospects that your MSP can eliminate these disruptions and keep their operations running smoothly, we help you connect with the right businesses before they even realize they need your services.
Example Messaging: “Tired of dealing with constant IT problems? Let our managed services keep your systems running smoothly, so you can focus on growing your business.”
“Is IT really that important? Can’t we just handle it ourselves?”
Uncertainty: Not Sure if They Need IT Services
Another common issue we see is that many businesses don’t realize the full importance of professional IT services. They think they can get by with in-house solutions or on-demand support when something goes wrong. The idea of outsourcing IT management might feel like an unnecessary expense, especially if they’re unaware of the risks.
These businesses aren’t actively searching for MSPs because they don’t fully understand what they’re missing. They need to be educated on the risks of not having professional, proactive IT management in place.
What They’re Thinking:
• “Do we really need to invest in managed IT services?”
• “Is outsourcing IT worth the money?”
• “Our current setup works fine for now, right?”
How We Help:
Our job is to help you educate these businesses about the hidden risks they face without professional IT management. We develop marketing strategies that focus on the long-term value of managed services, showing how proactive IT management can prevent downtime, security breaches, and costly emergencies. By positioning your MSP as the solution to potential future risks, we help these businesses see the value of your services.
Example Messaging: “Don’t wait until something goes wrong. Our proactive IT services prevent costly issues before they happen, saving you time and money.”
“What if something catastrophic happens to our IT systems?”
Concern: Fear of IT Disasters
Business owners may not be thinking about everyday IT problems, but they do worry about catastrophic events like data breaches, cyberattacks, or system failures that could bring their business to a halt. They’re aware of the risks, but they might not know how vulnerable they really are—or what they can do to protect themselves.
When a business reaches this point of concern, they might begin searching for solutions, but they’re not always sure what to look for or who to trust.
What They’re Thinking:
• “How can we protect our business from IT disasters?”
• “What’s the best way to secure our data and systems?”
• “What would happen to us if we experienced a cyberattack?”
How We Help:
We work with your MSP to create marketing strategies that directly address these fear-driven concerns. By promoting the security solutions you offer, such as cybersecurity management, data backups, and disaster recovery plans, we position your services as the safeguard that businesses need. Our goal is to show that your MSP can protect them from the worst-case scenarios they’re worried about.
Example Messaging: “Are you prepared for an IT disaster? Let us safeguard your business with robust cybersecurity and disaster recovery solutions.”
“IT is so complicated—where do we even start?”
Overwhelm: IT Feels Too Complex to Manage
Business owners who aren’t tech-savvy often feel overwhelmed by the complexity of IT management. They know they need support, but they’re unsure what exactly they should be looking for or where to start. This overwhelm often causes them to delay taking action, leaving their business vulnerable to IT issues.
These businesses need help understanding that MSPs simplify IT management by taking the burden off their shoulders, allowing them to focus on their core operations.
What They’re Thinking:
• “IT management feels too complicated—how do we know what we need?”
• “Who can we trust to manage our technology for us?”
• “Is there an easier way to handle all this IT stuff?”
How We Help:
We craft marketing messages that simplify the value of your services, emphasizing how your MSP can take the complexity out of IT management. We help your prospects see that they don’t need to figure out IT on their own—your MSP will handle it all for them, so they can focus on growing their business.
Example Messaging: “Overwhelmed by IT management? We simplify your technology needs, so you can focus on what matters—running your business.”
“Is there a better way to manage our technology?”
Hope: Looking for Improvement
Even if their current IT setup is functional, many businesses have a sense that there’s room for improvement. They want more efficiency, less downtime, and technology that works seamlessly. These businesses are open to exploring how MSPs can optimize their operations, but they need to be shown what’s possible.
What They’re Thinking:
• “Our IT works, but could it be better?”
• “How can we improve our systems to run more efficiently?”
• “Can IT management really be this seamless?”
How We Help:
We help you highlight the optimization aspect of your services. By focusing on how your MSP can improve efficiency, reduce downtime, and enhance overall productivity, we help businesses see the value of investing in better IT management—even if they aren’t facing immediate issues.
Example Messaging: “Looking to optimize your IT? Our managed services improve efficiency, reduce downtime, and help your business run seamlessly.”
Conclusion: Speak to What Your Prospects Are Feeling
At Lead Masters, we know that businesses often have a variety of feelings, concerns, and questions before they realize they need MSP services. By tapping into these insights, we craft marketing strategies that speak directly to their emotions—whether it’s frustration, fear, or hope.
By understanding what your prospects are going through and addressing their pain points in your messaging, we can help you position your MSP as the trusted solution they’re searching for—even if they don’t realize it yet.
Ready to connect with your prospects on a deeper level? Let us help you build a marketing strategy that resonates with the businesses you want to reach. Contact us today to get started!
